Advertising for free seems like an impossible thing when first heard. But there are several ways to conserve the cost of advertisement by using some imagination and creativity, both offline and online.
A business wanting to advertise can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcast for free, to be viewed by hundreds of people everyday.
Once the business has gained some recognition within no time it can gain popularity. This popularity can lead to the business owner(s) being invited on radio and television talk shows for interviews. If available, these kinds of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get noticed, producers of interview mediums can be approached with a letter that can be followed up by a telephone call, or in-person visit if distance permits. During such an initial visit the nature of expertise can be discussed about the business, or it’s owner(s), which could be of interest to the viewers or listeners of the particular channel. Once a business person gains the status of being public-friendly, more offers will start pouring in.
A less polished but still effective way to conserve advertising costs is tree bulletin boards located around the neighborhood, like in grocery stores, libraries, or salons. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there will likely be lots of traffic. Students can be hired on part time basis for this purpose.
Promotional advertisement can be printed on the envelopes used by the business firm. Both the sender and the receiver can view this advertisement. Promotional offers can be sent to customers on postcards, the space on which should be utilized to its full, being sure of course to leave proper space for the address. After you do want your promotion material to reach its recipients.
Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, some percentage discount can be achieved. Usually local newspapers provide these kinds of offers.
If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.
Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.
