Content marketing is the process whereby you identify and deliver information on your product and/or service to specific target audiences in an entertaining manner. It is meant to give consumers something valuable for their time spent on your website. It is not meant to be one long, drawn-out sales pitch. Instead, it is meant to […]
The aim of any content marketing campaign is to spark your customers’ interest without making them feel like they are at a used-car dealership. Content marketing combines media, text and graphics to draw in potential customers by giving them information they feel they need in their lives. Any type of sales pitch is guaranteed to […]
Backlinks, or incoming links, are links a webpage receives from other webpages. Most search engines use the number of backlinks a website receives to rank the page. The more quality backlinks associated with a site, the higher ranked it is and the closer to the top it will appear in a search. This makes it […]
Most online marketers know well the many benefits of guest blogging, yet hesitate to get involved in it. That’s understandable, since it takes time to come up with appealing topics, to write content, to find the best blogs in their niche that accept guest blog posts, and to get their content published. But the benefits […]
Infographics are becoming more and more a part of how we communicate on the Internet. As a marketing tool, infographics are excellent because they convey a message quickly, visually, and portably. Avid Internet users are impatient. In other words, they do not like to read long-winded explanations of products or events. Instead, Internet users typically […]
