Backlinks, or incoming links, are links a webpage receives from other webpages. Most search engines use the number of backlinks a website receives to rank the page. The more quality backlinks associated with a site, the higher ranked it is and the closer to the top it will appear in a search. This makes it fairly obvious why backlinks are important as a marketing strategy.
A higher backlink score associated with your website can give your business much more exposure, even though it all depends on the quality of backlinks. It is important that backlinks are received from webpages related or relevant to yours as well as from credible sources and pages that already have a high Page Rank. But how can you control your backlinks and do so in a manner that will be picked up by the search engines?
Here are 4 things to consider when building back links:
- The aim of trying to build backlinks to your business website is to rank better in the search engine results pages and drive more organic traffic.
- Blogging is a very effective way of driving traffic to your site. If you have an interesting blog, people will not only tell others about your blog, they will also return to read fresh content regularly. Backlinking from your blog to your business website is a good strategy.
- Providing links to your site on social networking sites with a little blurb about your site will “get the word out” about your business and drive people there.
- Guest blogging is very popular and is a good way to obtain reputable backlinks with high PRs. Search the Web for already-established blogs related to your niche, then write quality content and ask blog owners to publish it.
Check back here in the future and I will be adding a few other things for your consideration when building backlinks.
Remember to try to backlink from sites that are already highly ranked. These are given more “weight” when it comes to evaluating your Page Rank. Make sure to join as many relevant forums as possible and continually post, answer questions and, of course, promote your business with a link. If your answers seem useful to the forum members, they will be much more likely to click on your link.
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